Skip to content

Advertise with Us

We want to help get the word out about your upcoming show, auditions, and services! TBA has a variety of advertising offerings to reach both Bay Area audiences and theatremakers.

Below are TBA's online offerings, including:

  • Web listings for our show calendar, job boards, and more
  • Digital ads integrated on the TBA website
  • Email ads to theatre audiences and theatremakers

See the Postcard Distribution Network for our media distribution options and the Audience Database, a must-have software for nonprofits using direct mail campaigns.

TBA company and associate members get priority placement and at least 30% off all advertising (with some free options!)

If you're ready to schedule an ad, or have any questions, reach out to

Web Listings

Theatre Bay Area's web listings connect your performance, opportunity, or service with the local community.

TBA member companies get unlimited web listings, free.

webpage with grid showing upcoming producitons.

What's Playing

TBA's signature What's Playing show listings encompass the full Bay Area, reaching over 1,500 impressions weekly. Listings get an additional boost through our TheatreGoer newsletter and on What's Playing social media channels.

Company members submit unlimited show listings from the member portal →

Non-members can purchase listings here →

webpage with ticket discounts

Exclusive Ticket Offers

TBA members can share ticket discounts with the community to give back while filling seats. All ticket discounts are included included in the Exclusives newsletter, sent the first Thursday each month to over 1,200 TBA members.

Log in to submit and view ticket offers →

webpage with job listings

Jobs & Auditions

Our trusted job & audition listings are the most comprehensive in the Bay.

Learn more about posting jobs or auditions →

webpage with job listings

Playwright Opportunities

Whether it's an artist residency, a call for submissions, or a contest, it's free to submit playwright opportunities.

Non-members: submit a playwright opportunity →

Members: submit and view playwright opportunities →

webpage with classified listings

Industry Services

The Industry Services listings are the best way to put yourself in front of Bay Area theatre professionals. From classes, training, improv, headshot and show photography, production services, spaces to rent and more, this is where our theatre community can find and market what they need.

Non-members: purchase an Industry Services listing →

Individual premium members: purchase a discounted Industry Services listing →

Company and associate members: submit an Industry Services listing →

Digital Ads

Make a splash on the TBA website with our digital ad packages.

The Theatre Bay Area website is the premier location for resources and information for Bay Area theatremakers and enthusiasts, serving over 3,000 impressions per week. Make a memorable impression with one of three digital ad packages. Our digital ads are purchasable by the week. Each ad placement is served in an eye-catching slideshow with up to four other ads, and are scheduled on a first-come first-serve basis.

If you have a specific week in mind, email to reserve it.

What's Playing page with an ad at the top


Our Audiences digital ad package reaches arts patrons across the TBA website (averaging over 1,500 impressions per week):

  • What's Playing: 2 super leaderboard (970x90px) placements, at the top and bottom of the page.
  • Homepage: 1 super leaderboard (970x90px) placement mid-way down the page.
  • About the Scene: 1 responsive placement, skyscraper (160x600px) on large screens and rectangle (300x250px) on small screens.
Screenshot of the member portal with an ad at the top


Our Theatremakers digital ad package reaches theatre professionals on every page of the TBA member portal (averaging around 500 impressions per week).

This "sticky" ad at the top of the window is responsive across devices, appearing as a leaderboard (728x90px) on large screens and a full banner (468x60px) on small screens.


The Complete digital ad package reaches the full spectrum of TBA users, bundling the Audience and Theatremaker packages with a 10% discount. Whether they're looking for show listings or audition opportunities, you have their attention with this ad package.

Email Ads

The TheatreGoer Newsletter

Reach over 10,000 audience members over email

The Theatregoer offers our widest targeted distribution of theatre patrons. With over 10,000 subscribers, this platform is a terrific way to promote your product to culture lovers, tourists, and local theatregoers who attend shows regularly.

The regularly scheduled TheatreGoer is sent the last Thursday of each month and includes two advertising opportunities (integrated banners and featured listings). We also offer Dedicated E-blasts, separate emails dedicated entirely to your content.

Two show listings, one which is a featured ad template

Featured Listings ensure your production's inclusion in the show listings, and include the image, opening/closing dates, city, and company.

Large banner ad

Integrated Banners appear midway through the regular newsletter and include an image, text, and a call-to-action button. We offer one banner per monthly newsletter.

Dedicated E-blasts are robust e-blasts with images and text devoted solely to your content, on your schedule. We offer up to one dedicated e-blast per week with a maximum of two per month.

View an example TheatreGoer dedicated e-blast →

Insider Newsletter

Reach over 2,000 theatre professionals over email

This content-focused theatre news publication goes to over 2,300 of our most active individual and company members. Featuring over 60% open rates and high engagement, this is the perfect platform to promote professional development opportunities, workshops, and news targeted to theatre professionals throughout the Bay Area.

The Insider goes out every 2nd Wednesday of the month.

Large banner ad

Integrated Insider Banners appear midway through the regular newsletter and include an image, text, and call-to-action button. We offer one banner per monthly newsletter.

Dedicated Insider E-blasts are robust e-blasts with images and text devoted solely to your content, sent out on your schedule. We offer up to one dedicated e-blast per week.

View an example Insider dedicated e-blast →

Other Advertising

Audience Database

The Audience Database is a cooperative cloud-based patron database that allows users throughout the Bay Area to target arts and cause-driven consumers for marketing and fundraising campaigns, access patron behavior, run comparative market analysis, and simplify mailing list exchanges.

Postcard Distribution Network

The Postcard Distribution Network (PDN) is back! This program has sent advertisers’ postcards and brochures to more than 50 theatres and other public display locations throughout the Bay Area.