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Sources of Publicity

Since 2003, Theatre Bay Area has been producing Sources of Publicity, a resource guide for Bay Area performing arts organizations and producers to reach media outlets. It brings together an introduction to best practices and etiquette for working with journalists, plus hundreds of press contacts and outlets that cover the performing arts.

Upcoming Edition: March 2024

This will be our first edition since 2019, and so much has changed since then! In addition to traditional media outlets, we're adding more guidance and contacts to help performing arts organizations engage with non-traditional and new media creators.

For Media Outlets

We are taking submissions from all types of media outlets for the March 2024 edition of Sources of Publicity.

Why Get Listed?

When you're listed in Sources of Publicity, it means you're on the Bay Area's shortlist for all things theatre publicity: review invitations, feature pitches, PSA submissions, calendar listings, and more. Plus, it's a great opportunity to share your submission requirements and preferences, to ensure publicists are set up for a successful relationship with your media outlet. Connect your audience with the vibrant performing arts community happening in their backyard!

Who's Included in "Media Outlets"?

The media landscape has changed a lot since our last edition in 2019. Due to popular demand, we're including more information and contacts for internet media platforms, like social media influencers, podcasters, and other independent content creators. If you reach people in the Bay Area and you want to raise the visibility of local performing arts, don't hesitate to fill out the form linked above!

We're looking for responses from:

  • Journalists/Critics
  • Freelance/Independent writers and bloggers
  • Radio and TV producers
  • Internet influencers/content creators
  • Calendar and event listing sources

If you're still not sure, reach out to

For Theatres

The March 2024 edition is currently in development.

If there are specific PR questions you want answered or resources you want to see included, let us know at

The 2019 edition is still available for purchase, now heavily discounted.