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Producers’ Guide

So, you’re producing a show. Theatre Bay Area can help!

For nearly 50 years Theatre Bay Area has supported theatre companies and theatremakers in the Bay Area by providing an abundance of resources to help producers build audiences for their shows. Not sure where to begin? Start here.

Step 1: Join Theatre Bay Area as a Company Member

Company Membership is your key to unlock member-exclusive benefits and discounts with TBA. Learn more about Company Membership.

Step 2: Connect with Talent

TBA Company members can view the TBA Talent Bank of actors, directors, designers, technicians and freelancers. Post your job & audition listings early to make sure you recruit the best team to get the job done.

Step 3: Find Space, Equipment, & Other Necessities

Check out our Industry Services listings for the local services and products you need, including classes, training, improv, headshot and show photography, production services, spaces to rent and more.

Step 4: Connect with Targeted Audiences

Plan ahead and join our Audience Database. You’ll get demographics on your patrons and have the chance to send direct mail to the lists of other arts and culture organizations in the Bay Area.

Step 5: List Your Show with What's Playing

Theatre Bay Area Company Members can advertise unlimited shows through the What's Playing calendar.

Step 6: Develop New Audiences

You can advertise your show on the Theatre Bay Area website and in our monthly e-newsletters. Each option gets your ad right in front of thousands of theatre-lovers.

Step 7: Offer Free or Discounted Tickets!

An empty seat doesn’t talk up your show. Get butts in seats by offering free or discounted tickets to our members, and get that word of mouth going!


Email us at or give us a call at (415) 430-1140. We'll help get you the services you need!