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Postcard Distribution Network

Postcard Distribution Network (PDN) is back!

The Theatre Bay Area Postcard Distribution Network (PDN) is an efficient and inexpensive way to get your company's postcards into the hands of eager theatregoers all over the Bay Area!

PDN is a network of over 50 established locations in San Francisco, the East Bay and the South Bay. Each location features an attractive postcard rack in a highly visible traffic area where performing arts services professionals can have their promotional postcards displayed, including numerous theatres and select information centers.

No more running from place to place trying to get enough coverage — we do the work for you!

Participating as an Advertiser

Postcard requirements

Size: must be smaller than 8.5 x 5.5in (half letter size).

Packaging: must be separated into 17 bundles of up to 25 postcards (up to 425 postcards total).


Packaging your postcards

Postcards must be dropped off pre-bundled in groups of (up to) 25. We recommend using rubber bands to separate these bundles. If your postcards aren’t bundled, they may not be delivered.


March 2023 Drop Off Options

There are three options to get your postcards to us for delivery:

  1. East Bay: Aurora Theatre Company, Friday March 17, 1-5 PM
  2. San Francisco: ZSpace, Wednesday March 22, 1-5 PM
  3. Or mail to Theatre Bay Area 499 Alabama St., #450, San Francisco, CA 94110. Make sure mailed packages arrive by March 22, 2023.


March 2023 Display Locations

San Francisco
The Marsh
Landmark Musical Theatre
New Conservatory Theatre Center
Bayview Opera House Inc.
Mannakin Theater & Dance
Magic Theatre Inc
Intersection for the Arts
Ruth Asawa San Francisco School of the Arts

East Bay
Berkeley Playhouse
Town Hall Theatre Co
Kinetic Arts Center
Masquers Playhouse
Aurora Theatre Company
Oakland Theater Project
Freight & Salvage

(Postcard display at TBACon23 can be bundled with this route or purchased separately)


Advertising purchases can be cancelled up to 14 days before the delivery date for a partial refund. The drop off instructions are open to change. We are unable to offer refunds for missing the drop off date.

Participating as a Display Location

We're always seeking more display locations to participate. Whether you are a theatre, café, or other location visited by theatre fans, we'd love to add you to the route. All you need is a display rack, table, or shelf and daytime availability during delivery dates.

Display locations get a discount code for their PDN purchase. Email for more information.

Interested in joining as a display location? Let us know here!