Skip to content

Postcard Distribution Network

IMG_2776

Postcard Distribution Network (PDN) is back!

The Theatre Bay Area Postcard Distribution Network (PDN) is an efficient and inexpensive way to get your company's postcards into the hands of eager arts lovers all over the Bay Area!

PDN is a network of over 50 established locations in San Francisco, the East Bay, South Bay, and North Bay (new in January 2024!). Each location features an attractive postcard display in a highly visible traffic area where performing arts organizations, services, and professionals can have their promotional postcards displayed, including numerous theatres and select information centers.

No more running from place to place trying to get enough coverage — we do the work for you!

How to Advertise with PDN

What you need:

 

1. Print your postcards

What size? Must be smaller than 8.5 x 5.5in (half letter size). Oversized postcards may not fit on all racks.

How many? The number of postcards depends on which delivery routes you want to advertise with and might vary month-to-month. Each route is listed below with a postcard count.

What about my other printed materials? Brochures, multi-page pamphlets, etc. are welcome, but you will need to reduce the number of pamphlets to 10 - 15 per stack so it's the same approximate size and weight* as a stack of postcards. If it can be displayed in the same space, it should be ok!

* If your materials weigh more than 7oz per bundle, we reserve the right to charge a $25 fee that month to cover the additional delivery costs.

 

2. Package them

Postcards must be separated into bundles for delivery — each bundle will be delivered to a display location on your selected route(s). You can include up to 25 postcards per bundle, and we recommend using rubber bands to keep them organized. If your postcards aren’t bundled, they may not be delivered. Please note we are unable to store or distribute excess postcards.

The number of bundles can vary per route and per month — check the the delivery routes below for the most recent count.

Not enough postcards? Please keep the same number of bundles, with fewer postcards per stack.

 

3. Purchase your delivery route(s)

Plan ahead! Announcing our new bulk purchasing system. You can now purchase your routes through June of 2024*. Routes can be purchased separately or bundled together for a discount. Simply select the number of routes you would like to purchase and be sure to include in your order notes which months and which routes. Purchase through our online store with the links further down this page.

Want the best price? Theatre Bay Area Company and Associate members get a 30% discount on all advertising. PDN Display Locations also get an additional $5 off all PDN routes.

*Please note that while you may purchase your routes in advance we do not store postcards for future delivery. Only drop off the cards for the current month when coming to the drop-off dates. 

 

4. Drop off your bundled postcards

We have drop-off options around the Bay for your convenience. Drop off your packaged materials at any one of them for inclusion in the upcoming deliveries.

Carefully review the drop off options below and RSVP by emailing Meghan@TheatreBayArea.org with the date and drop-off you plan to bring your cards to — while the drop-offs are on a semi-regular schedule, there might be some variation month-to-month. We are unable to give refunds for missed delivery windows, and we are unable accept drop-offs outside the listed options.

We ask for RSVPs to conserve staff time. If we do not receive any RSVPs for a drop-off window 24 hours before the scheduled date, we will cancel that drop-off window.

Advertising purchases can be cancelled up to 14 days before the delivery date for a partial refund. The drop off instructions are open to change.

IMG_2784

Drop-off Options: May Delivery

RSVP for your chosen drop-off, and if plans change, let us know.

Use any drop-off for any delivery route! You can bring your packaged marketing materials to any one of these options, and we'll deliver them to your purchased routes.

If you plan to mail your cards please email Hilary@TheatreBayArea.org with the estimated arrival date so we can track your package

South Bay

City Lights Theater
Monday, April 29th
12:00 PM – 2:00 PM

North Bay

Marin Shakespeare Company
Tuesday, April 30th
1:00 PM – 3:00 PM

East Bay

Aurora Theatre Company
Tuesday, April 30th
1:00 PM – 5:00 PM

San Francisco

Z Space Lobby
Wednesday, May 1st
2:00 PM – 4:00 PM

Or Mail Them!

Theatre Bay Area
499 Alabama St., #450
San Francisco, CA 94110

Make sure mailed packages arrive by 5 PM on April 30, 2024

Purchase Your PDN Routes

Current Routes

1. San Francisco Route

Delivery Date: May 2

Postcard count: 18 bundles of 25 postcards (up to 450 postcards)

  • A.C.T.
  • Bayview Opera House Inc.
  • BATS Improv
  • Cutting Ball Theatre
  • Counterpulse
  • Intersection for the Arts
  • Eclectic Box
  • Magic Theatre
  • Mannakin Theater & Dance
  • New Conservatory Theatre Center
  • ODC Dance Commons
  • Phoenix Arts Association Theatre
  • Potrero Stage
  • The Marsh
  • Theatre of Yugen
  • Ruth Asawa San Francisco School of the Arts (Theatre Dept.)
  • Z Space
  • 447 Minna

2. North Bay Route

Delivery Date: May 3-7

Postcard count: 11 bundles of 25 postcards (up to 375 postcards)

  • Cinelounge
  • Marin Theatre Company
  • Marin Shakespeare Company
  • Napa Valley College
  • Raven Performing Arts Theater
  • Sonoma Arts Live
  • Spreckels Theatre Company
  • Throckmorton Theatre
  • Valley Players
  • Windsor Chamber of Commerce and Visitor Center

3. East Bay Route

Delivery Date: May 7

Postcard count: 16 bundles of 25 postcards (up to 400 postcards)

  • Aurora Theatre Company
  • Altarena Playhouse
  • BAMBD CDC
  • Berkeley Playhouse
  • Cal Shakes
  • Contra Costa College Drama Department
  • Finnish Hall
  • Freight & Salvage
  • Kinetic Arts Center
  • Masquers Playhouse
  • Oakland Theater Project
  • Oakstop
  • Shotgun Players
  • Theater Arts Chabot College
  • Town Hall Theatre Co
  • UCB School of Theatre and Dance
  • Cal State East Bay Theatre (on hiatus until September 2024)

4. South Bay/Peninsula Route

Delivery date: May 9

Postcard count: 13 bundles of 25 postcards (up to 325 postcards)

  • City Lights Theatre Company
  • Coastal Repertory Theatre
  • Foothill College Theatre Arts/Foothill Music Theatre
  • Hillbarn Theatre
  • Hammer Theatre San Jose State University
  • Los Altos Stage Company
  • Musson Theatrical
  • The Pear Theatre
  • Peninsula Ballet Theatre
  • Peninsula Youth Theatre
  • School of Arts and Culture
  • San Carlos Children’s Theatre
  • 3 Below Theatre

Join as a Display Location!

Seeking new display venues in all regions! Now accepting new South Bay, East Bay, North Bay and San Francisco venues.

IMG_2792

We're always seeking more display locations to participate. Whether you are a theatre, café, or other location visited by performing arts fans, we'd love to add you to the route. All you need is a display rack, table, or shelf and daytime availability during delivery dates.

Display locations get a discount on their PDN purchases in thanks for making the program possible. Email Hilary@TheatreBayArea.org for more information.