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Audience Database

Know your audience. Grow your audience.

The Audience Database is one of the largest and most comprehensive collective arts & cultural databases in the country. Registering over 900,000 households drawn from participating arts and cultural organizations, this resource, run on TRG Arts' national Data Center, is open to any arts and cultural company serving Bay Area audiences. The Audience Database is a powerful tool that helps cut campaign costs, provides invaluable insights through audience data, and makes marketing and fundraising more effective.

The Audience Database is a cooperative, cloud-based patron database that allows users throughout the Bay Area to:

  • Target arts and cause-driven consumers for marketing and fundraising campaigns
  • Access patron behavior
  • Run comparative market analyses
  • Simplify mailing list exchanges
  • Share data hygiene expenses
Flowchart-style diagram: Your ticketing and donor data combines with other arts organizations and 3rd party data sources in the audience database, outputting actionable insights.

Join Today

Join at any time to access Audience Database for the rest of the cycle!

The current annual cycle is July 1, 2024 - June 30, 2025.

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Ready to Join? Request a Quote

FAQ

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How does pricing work?

Annual fees range from $310 to $5,370.

This is based on:

  • Organization Budget: Sliding-scale pricing reflects your org's annual budget.
  • TBA Membership: Theatre Bay Area company members receive 30% or more off all advertising programs.
  • When You Join: If you join mid-cycle, we'll prorate it to reflect the remaining portion of the year.

For the past decade, the sliding-scale model has helped dozens of small-budget organizations access this program below cost. This allows the Audience Database to have more complete data representing broader arts audiences.

How can I get the best deal?

It depends on your budget, your membership, and when you join. Request a quote to get a personalized breakdown.

Who is sharing the cooperative database?

Participating producers, presenters, and educational institutions come from all disciplines, including dance, music, museums, and of course theatre!

Since the Bay Area network launch, our longstanding community users have included Berkeley Repertory Theatre, ODC Dance, San Jose Museum of Art, Marin Theatre Company, and Shotgun Players.

Other Questions?

Contact Hilary Buffum, Membership & Communications Specalist at Hilary@TheatreBayArea.org or call (415) 430-1140, ext. 1012.

For assistance with account set up, data import, and system training, you can reach out directly to TRG Client Success Manager Jenny Cohn. Jenny can be reached at JCohn@TRGArts.com.