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Audience Database
The Audience Database is one of the largest and most comprehensive collective arts & cultural databases in the country. Registering over 900,000 households drawn from participating arts and cultural organizations, this resource, run on TRG Arts' national Data Center, is open to any arts and cultural company serving Bay Area audiences. The Audience Database is a powerful tool that helps cut campaign costs, provides invaluable insights through audience data, and makes marketing and fundraising more effective.
The Audience Database is a cooperative, cloud-based patron database that allows users throughout the Bay Area to:
- Target arts and cause-driven consumers for marketing and fundraising campaigns
- Access patron behavior
- Run comparative market analyses
- Simplify mailing list exchanges
- Share data hygiene expenses
Join Today
Join at any time to access Audience Database for the rest of the cycle!
The current annual cycle is July 1, 2024 - June 30, 2025.
FAQ
Who is sharing the cooperative database?
Participating producers, presenters, and educational institutions come from all disciplines, including dance, music, museums, and of course theatre!
Since the Bay Area network launch, our longstanding community users have included Berkeley Repertory Theatre, ODC Dance, San Jose Museum of Art, Marin Theatre Company, and Shotgun Players.
Other Questions?
Contact TRG's Client Success Manager Jenny Cohn. Jenny can be reached at JCohn@TRGArts.com.