Intrinsic Impact
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Intrinsic Impact measures the impact of the theatrical experience on the audience. Launched in 2009, this nationwide study aims at helping theatre leaders to deepen the impact of the work on their stages. Going beyond the standard quantitative data, this is a way to collect and study the qualitative effects of our work with visible, concrete information.

What sorts of questions are we asking?  Here's a sample survey.
See the results of the initial study in the book, Counting New Beans.

Read our white paper Engaging Now: A Snapshot of Audience Engagement Strategies and Tactics Undertaken by Theatres Who Have Participated in the Intrinsic Impact Study

Over the course of two years we reached out to over 50 companies that participated in the intrinsic impact research and surveyed 18 who agreed to participate in the creation of this report. We set out learn if and how the research had affected the way they think about their audiences, how they talk about the success of their work, and what they were doing to deepen engagement. The content of those surveys and interviews are the core of this report.    

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Curious to speak with a past participant?  Find them on our Alum Page.