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Audience Database
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The Audience Database is one of the largest and most comprehensive collective arts-cultural databases in the country. Registering 1.4 million households drawn from over 40 participating arts and cultural organizations, this resource run on TRG Arts' national Data Center is open to any arts and cultural companies serving Bay Area audiences. The Audience Database is a powerful tool that helps cut campaign costs, provides invaluable insights through audience data, and makes marketing and fundraising more effective.

Participating producers, presenters and educational institutions come from all disciplines, including dance, music, museums, art galleries, historical associations, literary nonprofits, film societies, advocacy groups and of course theatre!


Between 14% to 43% of residents in any given San Francisco zip code have shown meaningful participation in arts/culture programming

28% of unique households are multi-buyers appearing across 2/more organizations' contact lists

43% of current Bay Area arts and culture consumers are baby boomers


Know your audience. Grow your audience.

The Audience Database is a cooperative cloud-based patron database that allows users throughout the Bay Area to:

- Target arts and cause-driven consumers for marketing and fundraising campaigns
- Access patron behavior
- Run comparative market analysis
- Simplify mailing list exchanges
- Share data hygiene expenses

Who's participating?
Since the Bay Area network launch, our longstanding community users have included SF Opera, California Academy of Sciences, SF MOMA, Berkeley Art Museum and Pacific Film Archive, Asian Art Museum, San Francisco Arts Institute, SF Symphony, San Francisco Green Film Festival, Center for the Art of Translation, SF Ballet, ODC, American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Marin Theatre Company, and Oregon Shakespeare Festival
as well as young, innovative companies such as the The Cutting Ball Theater and The Crucible. See a full list of participating organizations.

How can I join?
Joining the Audience Database is through an annual usage fee on an October fiscal cycle which grants access to TRG's Data Center for the full year. To enroll, click on your budget size below. 

Organizational Budget Size Annual Non-Profit Usage Fee* TBA Company Member Rate**
$250K or Less $380 $310
$250K - $1M $550 $440
$1M - $3M $930 $770
$3M - $12M $1960 $1590
$12M - $29M $3250 $2650
$29M or More $4875 $3990

*If you join/reactivate between April 2020 and October 2020, the annual usage fee is pro-rated. 
If you are a company member of Theatre Bay Area, be sure to log in to see your discounted pricing reflected.

Once your purchase is complete, first-time users will be asked to fill out TRG's New Member Survey and the U.S. Post Office Processing Acknowledgement Form to allow your data to be run through the National Change of Address Registry. It takes two months to get full access, so new organizations that join by October 7 will receive complete access by December 4.

Get into detail: How does this work?


Contact  Sunshine Lampitoc Smith, Marketing & Communications Manager, at sunshine[at] or call (415) 430-1140, ext. *15.