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Who We Are
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Our Mission

Theatre Bay Area was founded in 1976 to serve the vital artistic community of the Bay Area, and is today the largest regional theatre service organization in North America, serving as a model for other service organizations around the country. Our mission is to unite, strengthen, promote and advance the theatre community in the San Francisco Bay Area, working on behalf of our conviction that the performing arts are an essential public good, critical to a healthy and truly democratic society, and invaluable as a source of personal enrichment and growth.

The San Francisco Bay Area is the third largest theatre center in the country, with more than 400 companies in nine counties. The region boasts more theatre companies per capita than almost any other metropolitan area in the US, and is home to the third largest community of Equity (union) actors, following New York City and Chicago. Some 200 new plays are premiered here each year, many going on to wider success. 

Theatre Bay Area's present membership reflects the thriving arts scene in the nine Bay Area counties, consisting of more than 365 theatre and dance companies, from multimillion dollar organizations to grassroots community groups; some 3,000 individuals, including actors, directors, designers, dance artists, playwrights, dramaturgs, technicians and theatre patrons; and more than 100 organizational members, from libraries and universities to theatre industry professional services.

Our Leadership

Brad Erickson 
Executive Director

Dale Albright
Deputy Director


Rotimi Agbabiaka
Features Curator
Kimberley Cohan
Programs Coordinator, Awards and Publications


Carolyn Doyle
Interim Development Manager

  Hanna Rachel Gerry
Membership and Events Associate
   J Jha
Marketing Manager, Advertising and Audience Development


Sunshine Lampitoc Smith
Marketing Manager, Marketing and Communications

  Kat Meler

  Toni Press-Coffman
  Jericha Senyak
Senior Bookkeeper

TIX Bay Area Booth Supervisor: Katarina Nunes
TIX Bay Area Booth Sales Associates: Michelle Arce and Alexia Staniotes

Our Board of Directors

Lisa MallettePresident, Executive Artistic Director at City Lights Theater Company; Theatre Services Committee Chair
Kathy King - Vice President, Former Executive Director of Mountain Play
Joseph PerlaVice President, Engineer at Lyft
Janice E. SagerTreasurer, Nonprofit Financial and Business Management Consultant

Anne W. SmithSecretary, Arts Management Consultant and Educator

Gina Baleria, Founder & Principal at Baleria Creative; Clinical Professor, Department of Broadcast and Electronic Communication Arts at CSU San Francisco
Michael Bourque, Vice President of HR/CHRO, Quotient Technology
Debbie Chinn, Executive Director of Opera Parallele
Brad Erickson, Executive Director of Theatre Bay Area
Pat Harden, Managing Partner of Harden Communications Partners, LLC
Michelle Mills Honchariw, Manager of Corporate Strategy at Levi Strauss & Co.
John Maull, Head of Marketing at Livionex Dental
Richard Merrill, Associate Partner of Strategic Advisory Services at Elire
SC Moatti, Managing Director of The Angels' Forum
Alan Olejniczak, Playwright at At Last Theatre; Individual Services Committee Representative
Brian Protheroe, Manager of Leadership Development at
Chuhan Wang, GGV Capital