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Annual Conference 2016: Schedule & Events
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2016 Theatre Bay Area Annual Conference Schedule Overview

9:00 a.m. - Conference registration and check-in
9:30 a.m.-5:30 p.m. - Conference sessions & Resource Expo
5:30-6:30 p.m. - Reception at Berkeley Repertory Theatre 
8:00 p.m. - Lemonade Fund benefit performance of the one-man show Deal with the Dragon, written and performed by Kevin Rolston. Performed at American Conservatory Theater’s black box venue, the Costume Shop. Tickets are $25; all proceeds will benefit the Theatre Bay Area Lemonade Fund.

Conference Sessions and Events

  Click here for the full conference agenda!

  Kick-Off the day with the big picture from national theater luminaries, Diane Rodriguez (Center Theatre Group), Greg Reiner (National Endowment for the Arts) and Teresa Eyring (TCG). Get inspired by Diane’s soaring keynote address, understand the national perspective from Greg’s vantage at the NEA, and go global as Teresa connects the international theatre scene to theater makers Bay Area.

 Leading theatre funders at the national, state and regional level will share new directions and opportunities for support for Bay Area theatre makers. Panelists for this very special funder panel include: Christine Elbel (Fleishhacker Foundation), Teresa Eyring (Theatre Communications Group/TCG), John McGuirk (William and Flora Hewlett Foundation), Frances Phillips (Walter and Elise Haas Fund), Greg Reiner (National Endowment for the Arts) and Craig Watson (California Arts Council).

•   Brad Erickson, executive director of Theatre Bay Area, will deliver the informative and inspiring annual “State of the Arts” address

   ArtEquity founder and director Carmen Morgan—whose work leads the field on equity, diversity, and inclusion issues—will conduct a special session on how service organizations can best address issues of inclusion

   Claire Rice from Sustain Arts will demonstrate how the platform can help fundraising and marketing staff learn who funds what, who goes where and how nonprofits can capitalize on these data trends

   Actors’ Equity Association will lead two sessions: “Equity 101 for Actors and Stage Managers” and Equity 101 for Producers”

   TBA will host a session on how to break into the theatre biz, for artists new to the field or to the Bay Area

   ATLAS artists will share insight with theatre-makers on how to take that next career step

•   Producer and Technician/Designer Speed Dating will return again, as will our very popular job-title breakouts.

   The team at TodayTix will lead a session about mobile marketing

   JCA Marketing/The Pricing Institute will teach how companies can price right and manage inventory for maximum revenue

   The Playwright Cabaret will offer fresh staged readings of Bay Area playwrightswork

   The Glickman committee and Theatre Bay Area will present the Will Glickman Award to playwright Lauren Yee and SF Playhouse for in a word, the best new play to premiere in the Bay Area in 2015

Special Conference Offerings

Speed Coaching for Artists and Organizations
Each conference attendee will have the opportunity to sign up for one 15-minute speed coaching session with a local expert, able to address topics of interest to both organizations and individual artists.

Resource Expo
Check out the wonderful businesses offering career-boosting and company-supporting services to the theatre community. Open all day!

Evening Reception
Come mix, mingle and enjoy wine and light refreshments with your community.

We will continue to update the day’s schedule as events are confirmed—keep checking back!


Click here to register for the TBA Annual Conference today!


Thank you to this year’s Annual Conference sponsors!



 Thank you to the California Arts Council for their support of this program.

Advertising and Sponsorship

Does your business offer services to theatre companies or individual artists? Click here to learn how to get your business in front of nearly 500 theatre-makers from across the Bay Area at this year’s Annual Conference. 

Questions? Contact Alli Houseworth at


Click here to register for the TBA Annual Conference today!