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Leveraging Social Media
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Leveraging Social Media helped nonprofit arts organizations create and implement effective digital strategies with comprehensive training, peer learning and coaching programs. Its findings are used to develop a revenue-generating model to assist companies across the nation.


In March of 2013, Theatre Bay Area hosted a three-day intensive Digital Strategies Bootcamp with a small group of invited participants from sister arts services nonprofits. In addition to partnering with program leads Alli Houseworth (founder and chief strategist, Method 121) and social media pioneer Beth Kanter to provide the training, Theatre Bay Area reaped the benefits of participating as a student organization, improving our own social media skills and knowledge while helping other arts organizations nationwide do the same.