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Audience Database - Next Steps & Pricing (2015)
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The Audience Database: Know your audience. Grow your audience.

Prospective Audience Database Users
Review these slides for an overview of what tge Audience Database and Data Center can do for you. Be sure to fill out the Return on Investment worksheet to calculate whether the Audience Database is right for you.

Current Users

  • You are paid up through June 2016
  • Segment auto-approve is now active
  • Visit the help page in Data Center to access training documents and videos


Budget Size Price Theatre Bay Area Company Member Price
$250K or Less $250 $212.50
$250K - $1M $350 $297.50
$1M - $3M $600 $510
$3M - $12M $1000 $850
$12M - $29M $2000 $1700
$29M or More $3000 $2550

To pay your usage fee, click on your budget size. You will be taken to an online store item on Theatre Bay Area's website. If you are a member of Theatre Bay Area, be sure to log in to your account to see your discounted pricing reflected. If you are not a member of Theatre Bay Area, check out as a guest.

Upcoming Deadlines

Date Action
By Oct 1, 2015 Pay usage fee and fill out new member survey
Oct 8 - Nov 12, 2015 Upload all initial data in Data Center
Dec 3, 2015 - Jun 30, 2016 Use activated account with data hygiened through USPS NCOA