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Audience Intensive: double-workshop
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Audience Intensive: double-workshop

Theatre Bay Area is happy to announce new and returning workshops led by wildly popular workshop facilitator Matt Lehrman—author of the ArtsJournal blog, Audience Wanted, and principal of Audience Avenue, LLC.

When: Wednesday
9:00 a.m. & 1:30 p.m.
Where: Intersection for the Arts
901 Mission Street
Ste 306
San Francisco, California  94103
United States
Presenter: Theatre Bay Area
Contact: Laura Ng
415-430-1140, ext. 0

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Matt Lehrman, principal of Audience Avenue, LLC, leads an Audience Intensive double-workshop presentation.

Workshop 1: Audiences Everywhere™
Date/time: Sept 21, 2016 (9:00 a.m.–12:00 p.m.)
Cost: $40 (Theatre Bay Area members save 30%)
Tickets: select 2 or more and save an additional 25%! Register here


Discover a “mind-opening, rut-clearing & possibility-renewing” strategy for audience development.

Developed specifically for non-profit arts & cultural organizations, this profound and actionable workshop delivers insights and real-world examples designed to quickly get your organization advancing compelling new strategies for attracting, returning, cultivating, and diversifying audiences in an environment where prospective customers have access to infinite information and abundant leisure-time options.

Your organization’s imperative for audience development is urgent - this workshop will to help you specify actions to achieve results immediately and dramatically.

Workshop 2: Opportunity Everywhere™
Date/time: Sept 21, 2016 (1:30 p.m.–4:30 p.m.)
Cost: $40 (Theatre Bay Area members save 30%)
Tickets: select 2 or more and save an additional 25%!
Register here

Non-profit arts & cultural organizations are increasingly being told to “Be More Entrepreneurial”. In this workshop, we approach that as an "audience development" challenge - and look for ways to invigorate every possible connection between your organization's relevance (i.e. artistic mission) and its revenue. You’ll emerge with a clear 7-part framework to uncover the options and opportunities found on the “audience side” of your organization’s mission statement. Expect to use this workshop to spark ideas for "creative disruption” for your organization - and return with strategies to pursue even more artistically ambitious, audience-engaging and financially successful goals. No financial expertise is required.

Location: Intersection for the Arts, 901 Mission Street, Ste 306, San Francisco

Sponsor: This professional development workshop is made possible, in part, thanks to the sponsorship of Patron Technology, Worldwide Ticketcraft and the Salesforce Foundation.

About: The principal of Audience Avenue, LLC, Matt Lehrman helps arts and cultural organizations pursue artistic relevance, audience engagement and financial sustainability. His expertise is in revealing the options and opportunities from the audience-side of its mission statement.

Matt's blog, Audience Wanted, is published by ArtsJournal:

Matt was the founder & longtime CEO of Alliance for Audience &, Arizona's collaborative initiative for audience development.  He has since served as Interim Managing Director of Arizona Theatre Company. Previously, he served as VP/Marketing for the Scottsdale Cultural Council, energizing growth of the Scottsdale Center for the Performing Arts and the launch of the Scottsdale Museum of Contemporary Art.