Designing Experiences that Stick
Presented as part of National Arts Strategies’ Future Leadership™ program
Click here to download the application.
Everything your organization does – from the services you provide to the processes you use – affects how people remember your organization. No matter what your job, you play a critical part in creating experiences that engage your community. How can you adapt and design that experience so it deepens customer loyalty and appeals to new audiences? How can you generate and evaluate new ideas? How can you build support and momentum so you can effectively execute new ideas?
Presented by National Arts Strategies, Designing Experiences That Stick will introduce you to the process and practices of outstanding product and service development. By the end of this session, you will be able to:
- Analyze how your organization’s services and processes contribute to the overall experience
- Generate new ideas that you, your department and organization can use to improve the audience’s experience
- Develop a process that builds support so new ideas be can effectively implemented
This leadership develop session will be led by Professor David A. Owens of the Owen Graduate School of Management at Vanderbilt University. Professor Owens is an expert in product innovation and design processes who will engage participants through discussion, debate, and design simulations. Participants can expect the classroom experience they would find in an executive-level session at any of the country’s top business schools.
About Future Leadership
Future Leadership is a pilot program aimed at supporting the next wave of arts and cultural executives. Made possible through exclusive funding by the American Express Foundation, this program helps arts, culture and preservation professionals refine their leadership skills to take on top executive positions over the next five to seven years.
Each participant in Future Leadership events will receive a fellowship covering the full tuition of $500 for participation in this session. Acceptance into the program will connect you to a national network of Future Leadership Fellows and will give you access to management expertise and advice from National Arts Strategies and the NAS network for a year.
Theatre Bay Area is proud to be a part of NAS’ national network of partners contributing to the Future Leadership pilot sessions. The NAS partners include: Berkeley Repertory Theatre, Cultural Alliance of Southeast Michigan, The Henry Ford, Illinois Arts Alliance, New York Foundation for the Arts and Springboard for the Arts.
National Arts Strategies’ Future Leadership™ program is made possible through exclusive funding by the American Express Foundation. One of American Express' three platforms for its philanthropy is Developing New Leaders for Tomorrow. Under this initiative, which recognizes the significance of strong leadership in the nonprofit sector, American Express is making grants to train high potential future leaders to tackle important issues in the 21st century.
