NAMP/Wallace Workshops
Raising the Tide: Collaborative Marketing to Increase Arts Participation
Stories from member companies of the Bay Area Big List on using this collaborative resource creatively
October 22-23, 2009
(see info below for specific meeting locations and times)
As more and more advertisements try to capture your prospective patron’s attention, it‘s becoming clear that it is no longer enough to just do more. We have to start marketing smarter because, honestly, there’s only so much that an arts organization can do by itself to gain a foothold. We have to collaborate.
In many cities across the country, arts groups have started new experiments in collaborative marketing designed to harness the collective energy of the community. These have helped increase both first-time and return attendance levels for the community at large -- essentially raising the tide by working together instead of working against each other.
These free workshops will focus on one such marketing collaboration right here in the Bay Area, where 112 arts organizations of all types have collaborated to form one of the largest “Big List” list cooperatives in the country. The Bay Area Big List, which currently holds information for over 430,000 unique arts-going households, is fast becoming one of the largest list co-op programs in the country. This collaborative model, in which companies gather their mailing lists together in a centralized pool to be cross-referenced, checked for accuracy and tagged with demographic information, allows arts organizations to market smarter, reach new arts-hungry patrons and get a higher return on investment.
Please join us for one of four panel discussions with members of the Bay Area Big List to go in-depth on how this landmark collaboration has worked, how participating companies have used it and what the future holds as the program continues to expand.
These workshops are for any non-profit arts organization looking to build audiences through collaboration.
MEETING LOCATIONS/TIMES:
Thursday, October 22 (San Francisco), 10AM-12PM
SFMOMA, Wattis Theatre
Thursday, October 22 (South Bay), 3PM-5PM
San Jose Repertory Theatre
Friday, October 23 (East Bay), 10AM-12PM
Aurora Theatre, Berkeley
Friday, October 23 (North Bay), 2PM-4PM
Cinnabar Theatre, Petaluma
There are 144 spaces remaining for this workshop
To sign up for this workshop, please fill out the fields below.
NAMP/wallace Workshops are Sponsored by:
The National Arts Marketing Project (NAMP) is a program of Americans for the Arts and is sponsored nationally by American Express. In the Bay Area, these freeworkshops are further supported and developed with a grant from The Wallace Foundation in partnership with The San Francisco Foundation, Grants for the Arts/San Francisco Hotel Tax Fund and Theatre Bay Area.
