National Arts Marketing Project Workshops

Coming March 26 and 27, 2008, join nationally-known marketing strategists Julie Peeler and Nancy Hytone Leb for “Unlocking the Puzzle: Creating a Marketing Plan.” 

This FREE workshop will lay the groundwork for you to craft an effective and efficient marketing plan for your organization. Seminar leaders Julie Peeler and Nancy Hytone Leb, who together have over thirty years of marketing experience, will share strategies for creating a step-by-step planning process, using market research techniques, and crafting a powerful brand identity. You will leave the workshop with a greater understanding of how to connect your programming to larger audiences that will appreciate your work.

Join Julie and Nancy for this workshop at any of three presentations - one in San Francisco, one in Oakland, and one in San Jose!  The workshops are FREE, and will occur at the following venues and dates:

There are no upcoming workshops at this time. Please check back later.

Attendees are eligible for travel scholarships to other national marketing workshops.  Click here to submit an application.

The National Arts Marketing Project (NAMP) is a program of Americans for the Arts and is sponsored nationally by American Express.  In the Bay Area, these free workshops are further supported and developed with a grant from The Wallace Foundation in partnership with The San Francisco Foundation, Grants for the Arts/San Francisco Hotel Tax Fund, the East Bay Community Foundation, San Jose Office of Cultural Affairs and Theatre Bay Area.

Workshop Biographies

Julie Peeler, Vice President of Arts and Business Programs of the Arts & Business Council of Americans for the Arts, is an accomplished market researcher and marketing strategist with nearly two decades of experience in both the for-profit and nonprofit arena.  While working at J. Walter Thompson and Foote, Cone & Belding, both major international advertising agencies, she developed growth plans for Fortune 500 clients including S.C. Johnson Wax, Kraft Foods, The Kellogg Co., and The Quaker Oats Co., as well as for the U.S. Olympic Committee.  At the Arts & Business Council of Americans for the Arts, Julie manages the national expansion, implementation, measurement, and the dissemination of results and learnings from Business Volunteers for the Arts®, the National Arts Marketing Project, the MetLife Foundation National Arts Issues Forum Series, United Arts Funds, and other initiatives.  Ms. Peeler is the founding director of the National Arts Marketing Project, which is designed to help nonprofit arts organizations understand the marketplace in which they operate, and develop innovative and effective marketing plans.  She holds a BA in journalism from Loyola University of Chicago and a MBA from the Kellogg Graduate School of Business at Northwestern University.

Nancy Hytone Leb started her Los Angeles based consulting service in 2004. She is currently the Director of Training at the Center for Cultural Innovation. Other clients include Theatre Bay Area, and Syzygy Theatre. In addition to providing marketing and management guidance, Leb presents marketing workshops for artists and arts organizations. From 2000-2004, Leb was the Director of Marketing and Development for Playhouse West (Walnut Creek, CA). Her earlier years were spent in senior account management positions at three of the West Coast’s largest advertising agencies. She received a graduate certificate in arts administration from Golden Gate University and her B.A. from Iowa State University.