Free night of theater 2008!
Free Night of Theater Registration is Now Open!
Why sign up for Free Night?
1) GET YOUR COMPANY’S NAME OUT THERE
Jump on board with FNOT 2008 and you’re signing on for $250,000 in exposure. Thanks to the involvement of over 100 companies, Free Night 2007 included 150 performances and 8,000 donated tickets, all of which were given away…this year we hope to make Free Night an even bigger success!
2) ATTRACT FRESH FACES
Surveys show that 75% of local FNOT attendees have never been to their Free Night venue before.
3) REACH A YOUNGER AUDIENCE
FNOT patrons are younger on average than the standard theater audience.
4) EXPAND YOUR PATRON BASE
33% of all the FNOT patrons come back as paying patrons.
Here’s how you sign up:
1) Go to www.theatrebayarea.org
2) Select “Member Login” and sign in using your company I.D. info. If you don’t know your membership login information, please email members@theatrebayarea.org. (Note: if you don’t use your company login, you won’t be able to see the Free Night registration options.)
3) Select “Free Night of Theater Registration” from the Members menu on the left.
4) Provide the information as prompted (we’ve streamlined this process to make it as easy as possible for you this year!) * if you have any problems at all with the signup process please feel free to contact me at josh@theatrebayarea.org
Important to keep in mind about this year’s Free Night:
Instead of concentrating the Free Night promotion around a single date, Free Night 2008 will be more of a Free Month and will include performances from October 3 to November 7. In light of this change, this year’s distribution of tickets will take the shape of a rolling giveaway, with blocs of tickets being released on October 1, 8, 15, 22 and 29.
When deciding upon your free night allotment please remember that this year we are asking that companies donate a total of 25% of the house or the equivalent to the unsubscribed portion of the house of one performance over the course of the Free Night promotion.
Keep in mind that it’s a good idea to spread your total ticket allotment over the course of several performances as you will be giving Free Night patrons more than one opportunity to see your show.
Please donate at least 10 tickets per performance.
Please donate even numbers of tickets.
Important dates to remember:
August 19th: Sign up by this date if you’d like your company to be included on the Theatre Bay Area Free Night postcard.
September 1st: Sign up by this date if you’d like to participate in FNOT 2008!
