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Welcome! Below are valuable links to ground-breaking, actionable research in the arts field: both original work by Theatre Bay Area, and work conducted by other respected arts research organizations.
Current Research Projects
• Intrinsic Impact
Launched in 2009, this nationwide study aims at helping theatre leaders to deepen the impact of the work on their stages. The results of the initial study can be found in the book, Counting New Beans.
• Triple Play (ongoing; no completed report yet)
Triple Play is a joint study between TBA and the Theatre Development Fund examining the triangular relationship between audiences, generative artists and theatres. The study includes conversations in six cities around the country to be livestreamed on the global, commons-based, peer produced HowlRound TV network. Funded by the Doris Duke Charitable Foundation.
Completed Project Reports
• The Arts Diversity Index (Full Report) (Executive Summary Only)
A landmark study on the diversity of local theatres and their audiences in comparison to the general population of five counties in the San Francisco Bay Area. Commissioned by Theatre Bay Area.
• "The Geography of Participation in the Arts"
An NEA-commissioned study of nine different states, including California, and how their arts participation rates vary. It also examines possible reasons for these geographic differences. (1997)
• "Motivations Matter: Findings and Practical Implications of a National Survey of Cultural Participation"
This nationwide Urban Institute survey breaks down audience motivation for attending performance by discipline, providing insight into how marketers can increase participation. (2005)
• The Tangled Web: Social Media and the Arts (link coming soon)
One of the most comprehensive looks at social media use by nonprofit arts organizations ever conducted. National study commissioned by Theatre Bay Area.