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Cultural Leadership program
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The Cultural Leadership program will recruit experts in the field to train participants in such areas as human resources and finance management, building fundraising campaigns, and best practices for board members. The curriculum is being created based on feedback from TBA member organizations about what topics they were most interested in studying. The inaugural session of the Cultural Leadership program is supported by a grant from the National Endowment for the Arts, ensuring that training sessions are low-cost or free.  Anyone will be able to sign up for sessions on the TBA website, and discounts will be available for TBA members.

• 2018 Session Schedule


IT’S TIME: Bay Area Town Hall on Sexual Harassment in Our Theatre Community

Monday, February 26, 6 - 8pm
Roda Theatre, 2015 Addison St., Berkeley

RSVP HERE

It is time. Time we gather. Time we talk about Sexual Harassment. Time we put accountability structures in place. Time we take action towards meaningful change.

We are holding this Town Hall to make space for the conversation around sexual harassment in our field and in our local community, and EVERYONE IS INVITED.

Please attend. Please bring your co-workers, your collaborators, your board members, your castmates, your theatre funders, your theatre friends. This is for all of us. On every level of our theatre ecosystem. The conversation will be richer with everyone at the table.

This is just the beginning, but we have to start somewhere. Please join us.

More details & RSVP


What's The Story: How To Read & Request Financials As A Board Member

Saturday, March 17, 2018; 10am-12pm
Location: Theatre Bay Area offices, 1119 Market Street, Second floor - near Civic Center BART
Instructor: Jericha Senyak
Cost for session: $30 Member Rate / $40 Non-member Rate

Nonprofits benefit enormously when their boards have the tools to ask the right questions about their financials, but if you're not a CPA, how do you know what questions to ask? This 2-hour workshop geared towards board members without accounting backgrounds.

Jericha Senyak is a financial consultant specializing in arts nonprofits. Her client work focuses on budget and grant management, increasing financial literacy for arts administrators, developing strong financial systems for small nonprofits, and helping arts organizations increase their financial health and sustainability. She is a Bay Area native with many years of interdisciplinary arts training and a deep grounding in critical theory, social justice, and public/socially-engaged arts. Her clients include local, award-winning theater and dance companies, orchestras and choirs, visual artists, experience designers, arts service organizations, and more. She works to empower her clients to plan for success, build solid infrastructure, and see their finances as a source of confidence and not anxiety. She runs her own tiny arts organization, the Museum of Joy, which has received two San Francisco Awesome Foundation awards and was recently featured in the New York Times.



• Past Cultural Leadership Events

Empowered Advocacy: Making Change - Thursday, February 22, 2018; 10am-12pm 

Co-sponsored with Californians for the Arts and Arts for a Better Bay Area

Audio recording coming soon!

Whether it’s fighting to save the NEA, backing a local measure to fund the arts, or creating a pop-up performance space in an empty storefront or public park, arts makers need the “know how” and tools to work with public policy makers at every level. At this session, you’ll find out what a 501(c)3 nonprofit can do in terms of advocacy (a lot!), and you’ll learn what to avoid. 

Good Governance Builds Great Theatre - Saturday, February 3, 2018

The board of trustees/directors and staff leadership are responsible for the health and vitality of an arts non-profit organization. This workshop focuses on the practical elements of a productive working relationship among the leadership. How can a healthy, engaging experience be built? And how does this work between board and staff connect to core activity? In this session, equally valuable to new and veteran board members and executive staff, Dr. Smith will cover the major principles of board engagement and governance responsibilities.

Weekend Finance Bootcamp - December 2 and 3, 2017

This weekend training is designed towards creating a greater sense of financial literacy for nonprofit arts workers, so if that's you, you are WELCOME HERE. Learning these concepts will empower you to take control of your project or company’s finances, respond more readily to challenges and opportunities, and represent your finances accurately. This is not is a business school accounting course, nor is it a Quickbooks tutorial. This is about learning and operationalizing finance concepts to better serve your work.

Cultural Equity, Diversity, and Artistry in Casting - September 19, 2017

This free community forum explored the legal, ethical, and aesthetic aspects of inclusive casting. Read a recap of the forum, listen to an archival recording, and find more resources on the topic (coming soon).

Questions or to receive information about future workshops? Please contact:

Brad Erickson
Executive Director
brad@theatrebayarea.org