The Audience Database is one of the largest and most comprehensive collective arts-cultural databases in the country. Registering 1.4 million households drawn from 80 participating organizations, this resource run on TRG Arts' national Data Center is open to all Bay Area arts and cultural companies to help cut campaign costs and market and fundraise more effectively.
Participating producers, presenters and educational institutions come from all disciplines, including dance, music, museums, art galleries, historical associations, literary nonprofits, film societies, advocacy groups and of course theatre!
Between 14% to 43% of residents in any given San Francisco zip code have shown meaningful participation in arts/culture programming
28% of unique households are multi-buyers appearing across 2/more organizations' contact lists
43% of current Bay Area arts and culture consumers are baby boomers
Know your audience. Grow your audience.
The Audience Database is a cooperative cloud-based patron database that allows users throughout the Bay Area to:
- Target arts and cause-driven consumers for marketing and fundraising campaigns
How can I join?
*Mid-year joins are pro-rated.
Once your purchase is complete, first-time users will be asked to fill out TRG's New Member Survey and the U.S. Post Office Processing Acknowledgement Form to allow your data to be run through the National Change of Address Registry. It takes two months to get full access, so new organizations that join by September 30 will receive complete access by December 2, and new organizations that join by April 21 will receive complete access by June 12.
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