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Audience Database
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The Audience Database: Know your audience. Grow your audience.

The Audience Database
is one of the largest and most comprehensive collective audience databases in the country. Now registering 1.5 million households drawn from 90+ participating arts and culture groups, the resource is open to all Bay Area arts nonprofits, helping them to cut costs and market and fundraise more effectively.

Is the Audience Database for you?

What is the Audience Database?
The Audience Database is a cooperative cloud-based patron database for the whole Bay Area.

The Audience Database allows the Bay Area arts community to:

- Simplify mailing list exchanges
- Build targeted lists of arts consumers for marketing and fundraising campaigns
- Share data hygiene expenses
- Examine consumer behavior through comparative market analysis

Check out our slideshow from the 2015 TBA Annual Conference session on the Audience Database. It goes over these features in more detail and includes a worksheet where you can calculate your Return on Investment.

Who can use the Audience Database?
We welcome arts and culture producers, presenters and educational institutions of all disciplines, including dance, theatre and music, as well as art galleries, museums, cultural institutions, literary organizations and more.

Who else is participating?
Our 90 users include American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Marin Theatre Company, Oregon Shakespeare Festival, SF Ballet, ODC, SF Symphony, SF Opera, California Academy of Sciences, SF MOMA, Fine Arts Museums of San Francisco, Asian Art Museum, and many more
including young, innovative companies such as the The Cutting Ball Theater and The Crucible. See a full list of participating companies here.

How can I join?
Usage of the Audience Database is purchased through our online store and lasts for one year.

In 2016 we are changing the period of usage to October through September to better fit our users' needs. To transition users, we are pro-rating an extra three months onto the annual fee, but otherwise not changing our rates. The 2016-2017 usage period will be July 1, 2016 through September 30, 2017.  

To pay your usage fee, click on your budget size below. 

Company Budget Size Annual Non-Profit Usage Fee Theatre Bay Area Non-Profit Company Member
Annual Usage Fee
$250K or Less $315 $270
$250K - $1M $440 $370
$1M - $3M $750 $640
$3M - $12M $1565 $1330
$12M - $29M $2500 $2125
$29M or More $3750 $3190

If you are a company member of Theatre Bay Area, be sure to log in to see your discounted pricing reflected.

Once your purchase is complete, new organizations will be asked to fill out TRG's New Member Survey and a Processing Acknowledgement Form to allow TRG to run your data through the National Change of Address Registry. It takes two months to get full access, so new organizations that pay the usage fee by September 30 will receive complete access by December 2. 

Learn more: How does this work, and who is TRG?

Contact Laura Ng, Marketing Associate, or call (415) 430-1140, ext. *15.