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Theatre Bay Area offers a wonderful range of advertising options. When you run ads on one of our websites, in one of our two weekly email blasts or at our TIX Bay Area Booth in Union Square, you will have focused access to truly unique markets.

We work with advertisers to build packages that meet their goals, and offer significant discounts for multiple ads. Not sure which medium you want to use? Contact Marketing Resources Manager Alan Kline for personalized recommendations!

Learn more about the many advertising options we offer to reach your target audience!

 To Reach Theatre-makers
 To Reach Theatre-goers
  1. The "Insider" Weekly E-newsletter
  2. Dedicated Email to TBA Members
  3. Theatre Bay Area Website
  4. Industry Services Classified
  1. The "Theatregoer" Weekly E-newsletter
  2. Dedicated Email to Theatregoer Readers
  3. TIX Bay Area Website
  4. TIX Booth Union Square
  5. Postcard Distribution Network 
  6. Audience Database

 

Rates: click the rates sheet to see all of our advertising options.
Ad availability: view open spots for Insider, Theatregoer, TBA web, TIX web and TIX Booth Union Square placement.

 

To reach theatre-makers:

  1. The "Insider" Weekly E-newsletter
    The entire Theatre Bay Area membership receives a weekly e-newsletter called the "Insider," read eagerly for its information on current opportunities, ticket offers and news for the theatre community.

    Advertising in the "Insider" allows you to reach a targeted market of active and engaged theatre-makers. Choose between a banner display ad or a text-based e-classified ad.

    Current list: 3000 members - View a demo of the "Insider"

  2. Dedicated Email to TBA Members
    A dedicated email to the "Insider" list is the absolute best way to reach our community of professional members. Send a visually compelling, stand-alone email focused solely on your message!

    Advertisers can provide any ad as prepared HTML, a single image or a mixture of images and text; TBA staff will help design it using our email server.

    Current list: 3000 members - View a demo of an "Insider" Dedicated Email
     
     
  3. Theatre Bay Area Website
    The Theatre Bay Area website is the premier location for resources and information for Bay Area theatre-makers and enthusiasts.

    Advertisers can place ads on a leaderboard, divided into two slots, which randomly rotate ads each time a page is loaded.

    Viewership: Theatre Bay Area website - 25,000 impressions per month

  4. Industry Services Classified
    The Industry Services page is an online directory of all theatre services in the Bay Area. From classes, training, improv, headshot and show photography, production services, spaces to rent and more, this is the best place for our theatre community to find and market what they need. 

    Classifieds run for six sequential months. View the Industry Services page.

    More information: Industry Services classifieds


To reach theatre-goers:

  1. "The Theatregoer" Weekly E-newsletter
    "The Theatregoer" is our immensely popular, opt-in weekly e-newsletter sent to tens of thousands of theatre-going patrons in the Bay Area. These culture lovers attend shows regularly - and use “The Theatregoer” to discover hit shows, TBA Awards Recommended productions, inexpensive or discounted tickets, and other ways to have a special night out!

    Advertisers can be sure to be noticed with either banner or show spotlight options.

    Current list: 21,000 subscribers - View a demo of "The Theatregoer
    "

  2. Dedicated Email to Theatregoer Readers
    Dedicated emails are the absolute best way to reach the 21,000 patrons who read "The Theatregoer." This is a fabulous opportunity to send a visually compelling, stand-alone email focused solely on your message!

    Advertisers can provide any ad as prepared HTML, a single image or a mixture of images and text; TBA staff will help design it using our email server.

    Current list: 21,000 subscribers - View a demo of a "Theatregoer" Dedicated Email
     
  3. TIX Bay Area Website
    The comprehensive TIX Bay Area website, in partnership with Goldstar, provides Bay Area audiences unparalleled, up-to-the minute access to show information and discounted tickets.

    Advertisers can place ads on a leaderboard, divided into two slots, which randomly rotate ads each time a page is loaded.

    TIX Bay Area: 4,000 impressions per month – View TIX Bay Area
     
  4. TIX Booth Union Square
    The landmark TIX Booth in Union Square is the only walk-up location in the Bay Area where a knowledgeable concierge staff helps patrons get tickets to any show in the city, take advantage of unique discount ticket offers and access the entire Goldstar discount database.

    Advertisers can place ads on our rotating ad screens, seen by both TIX Booth patrons and literally thousands of tourists, businesspeople and other passers-by daily.

  5. Postcard Distribution Network
    Theatre Bay Area runs the Postcard Distribution Network (PDN), through which advertisers can send postcards to more than 50 theatres and other public display locations throughout the Bay Area.

    More information: PDN: Postcard Distribution Network
     
  6. Audience Database
    Theatre Bay Area also administers the Audience Database, an advanced community patron database system allowing arts marketers to target advertising more precisely, make mail list exchanges and use comparative market analysis to understand their patrons.

    More information: Audience Database

Questions?
Contact Alan Kline, Marketing Resources Manager, or call (415) 430-1140, ext. *15.