Happy to announce the return of our most popular workshops:
November 21, 2014
9:30 a.m. – 12:30 p.m.
Location: Intersection for the Arts, 925 Mission Street, San Francisco CA 94103
With: Matt Lehrman: The principal of Audience Avenue, LLC
Cost: $25 for TBA members/$35 other
It’s time to re-engage audiences with EXTRAORDINARY EXPERIENCES!
Get Smarter, Grow Stronger & Gain Audiences!
Audiences Everywhere™ is far beyond a marketing workshop. Discover a whole-organization approach to understanding your audience – and using those insights to BLOW AWAY conventional wisdom, ENERGIZE new ways to advance your mission and INSPIRE innovation at every level of your organization.
Here’s what actual participants say about the Audiences Everywhere TM Workshop:
“Mind-opening, rut-clearing, possibility renewing.”
“…Shattered old perceptions and inspired the group to see their charge in new ways. All with a caring, light-hearted touch that really work.”
“…an honest and hopeful way to address arts business.”
“Generated some really great ideas and a shift in my perspective.”
“…Really helped me refocus on the way we present art and the way we speak to our audience.”
“Dynamic, fast-paced and thought provoking. Really got me thinking beyond anything our group has yet imagined.”
Who Should Attend: Organizations large and small from every arts and cultural genre; executive directors, artistic directors, curators, development and marketing professionals and board members; Bring a team significant enough to affect the way your organization approaches its future.
What You Will Learn: Audiences Everywhere™ presents actionable and thought-provoking lessons, including:
Why it’s necessary to evolve from a “push” to a “pull” paradigm for engaging audiences,
Who is “our audience”? Recognizing audience personas,
How social media meaningfully connects audiences to your organization’s mission
Where and when to make audience-building a priority for everyone in your organization,
What is the bottom line of audience engagement – and how to improve it immediately and dramatically
Sponsor: This workshop is made possible, in part, thanks to the sponsorship of Patron Technology.
About: The principal of Audience Avenue, LLC, Matt Lehrman helps arts and cultural organizations pursue artistic relevance and achieve financial sustainability. Matt's expertise is in revealing an organization's options when viewed from the audience-size of its mission statement.
Matt's blog, Audience Wanted, is published by ArtsJournal and he also serves as an adjunct faculty member at Arizona State University where he teaches upper level seminars on Arts Entrepreneurship and Art & Public Policy. Previously, Matt served as founder and CEO of Alliance for Audience, and ShowUp.com, a pioneering statewide initiative in Arizona to activate public engagement in theatre, music, dance, art and cultural attractions.
For more, visit www.AudienceAvenue.com