Theatre Bay Area Announces
TIX Bay Area Overhaul by / Theatre Bay Area Staff

On August 8, Theatre Bay Area announced an overhaul of TIX Bay Area in the form of a new and improved full price and discounted ticketing service through the TIX Booth in Union Square and online through TixBayArea.com. As part of the overhaul, which goes into effect August 20, TIX is partnering with San Francisco-based concierge service The Destination Center and ticketing service Goldstar to expand services, increase the quantity of arts and cultural offerings available for both full price and discount, integrate full-experience packaging options and increase the number of locations where their arts and cultural offerings are available.

“We are so excited to be launching these new partnerships,” says Theatre Bay Area executive director Brad Erickson. “The Bay Area is one of the most popular tourist destinations in the world, and the TIX Booth in Union Square has long been vital to the tourist experiences of hundreds of thousands of people each year, as has TixBayArea.com. Expanding our services through these two exciting partnerships will make more of the Bay Area’s fantastic arts and culture more accessible to all.”

Through its partnership with The Destination Center, the nonprofit TIX Booth will begin to offer cultural packaging services to tourists and locals. These services will eventually include the ability to book hotel rooms, make restaurant reservations and purchase full price and discounted theatre, music and dance tickets, as well as a variety of full- and partial-day tours. The TIX Booth, which is funded in part through Grants for the Arts/the San Francisco Hotel Tax Fund, will now be open seven days a week, 10 a.m. to 6 p.m.

Thanks to its new partnership with Goldstar, TIX will offer all of the theatre, music, dance and art events in Goldstar’s inventory. Cultural patrons will now be able to purchase Goldstar tickets both via TixBayArea.com and through the TIX Booth in Union Square. A substantial portion of the service fees for Goldstar tickets purchased through TIX will be returned to Theatre Bay Area to directly support programs and services for the artists of the Bay Area.

As part of this new partnership, Theatre Bay Area will be ending its own WinTix discounted ticketing program through which companies could formerly sell tickets. Now TIX staff will work directly through companies’ own websites to provide full price tickets. Because TIX staff will be using companies’ own websites, companies do not need to make full price tickets specifically available to TIX. However, TIX will still be able to offer last-minute discounted tickets released by companies exclusively to the TIX Booth. Arts organizations seeking to sell discounted tickets through the new TIX Booth can email Clayton Lord at clay@theatrebayarea.org or set up an event through Goldstar.com.