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Speak Your Mind at TBA's Strategic Planning Listening Tour

Posted By TBA Staff, Wednesday, August 6, 2014

Imagine Theatre Bay Area has never existed (sad world, we know). If you were to create a theatre artist service organization from scratch today, what would it look like?


Theatre Bay Area was created by and for artists in 1976; there was no foundation or grant mandating our existence. TBA came into being because theatre people like you wanted it and made it happen.


Nearly 40 years later, we're asking similar questions: What kind of service organization should we be? As many of you know, Theatre Bay Area is in the process of strategic planning, where we're defining the problem that it's our mission to help solve, then identifying the changes we'd like to make and the core strategies we're using to make them happen.


As when we were founded, we couldn't do this strategic planning without your input. That's why, over the next month, we're hosting a Listening Tour to the North Bay, the East Bay, San Francisco and the South Bay. In attendance will be executive director Brad Erickson, managing director Dana Harrison and director of field services Dale Albright, as well as our strategic planning consultant. Dates are below. Come be heard. RSVP in two clicks!


North Bay – Monday, August 18

Marin Theatre Company, 397 Miller Ave., Mill Valley


East Bay – Wednesday, August 20

Berkeley Playhouse, 2640 College Ave., Berkeley


San Francisco – Tuesday, September 2

ACT's Garret Room, 415 Geary St., 5th Floor, SF


South Bay – Wednesday, September 3

Lexus of Stevens Creek, 3333 Stevens Creek Blvd., San Jose


At all four locations, the event will be as follows:


4-5:30 p.m. – Discussion 1

5:30-6:30 p.m. – Wine and Cheese Reception

6:30-8 p.m. – Discussion 2


(Participants need attend only one of the two discussions; we're hosting the same discussion twice on each day to accommodate different work schedules.)


The discussion will begin with the thought experiment detailed above: If Theatre Bay Area hadn't been created in 1976, and it were up to you to create it today, what would it look like? Then, Brad, Dana and Dale will share parts of our emerging strategic plan (it already looks a lot different from how Brad described it in his executive director's note in the last magazine!) and solicit your expert feedback.


We sincerely hope you'll join us.


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Comments on this post...

Marcia A. Kimmell says...
Posted Wednesday, August 13, 2014
I was there 40 years ago and I'll be there Sept. 2nd. Looking forward to it.
Thanks -
Marcia Kimmell
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Dale Albright says...
Posted Friday, August 22, 2014
What a great start to the listening tour! I hope that more people can participate in the remaining sessions!
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