A New Name and a New Look!
Callboard is reborn as Theatre Bay Area Magazine
San Francisco, CA, December 18, 2003 – Theatre Bay Area (TBA) Executive Director Brad Erickson announced today that the monthly magazine formerly known as Callboard has a new name and a new look starting with the January issue. Now called Theatre Bay Area, the magazine launches January 1 with a bold new cover design. To celebrate, the magazine is hosting a launch party open to the public at Limelight Books, 1803 Market Street in San Francisco on Thursday, January 8, 4-6pm.
Executive Director Brad Erickson commented: “For 28 years, theatre workers and theatre-lovers alike have relied on Callboard magazine to deliver the most extensive and up-to-date information on auditions, jobs, classes and show listings, as well as a rich selection of articles exploring the many facets of the local theatrical scene. But we began to feel that the name Callboard, which was originally just a list of auditions for actors, did not reflect the true depth and richness of the magazine’s offerings. While the magazine will still include all the information people have grown to love and rely on, its new name and look reflect the energy of our thriving theatrical community.”
The magazine’s editor Karen McKevitt added, “The San Francisco Bay Area deserves a magazine that is devoted to the individuals and companies that make theatre; that gives theatre-goers a more in-depth look at the artists and shows; and that celebrates its theatre community as one that is professional, creative and thriving. Theatre Bay Area is that magazine. Its name now accurately reflects its content.”
First published in January 1976 as a mimeographed single page, the publication took on the name Callboard four months later. Callboard continued to grow, and in September 1987 expanded to a 7-inch-by-11-inch format. The magazine was completely redesigned in 1993, under the guidance of former Callboard Editor Belinda Taylor, to the roughly 8.5-inch-by-11-inch magazine we have today. Karen McKevitt became the editor in summer 2002.
Subscriptions to Theatre Bay Area magazine are $61. The subscription rate includes first-class postage, and all of the benefits of TBA individual membership, including discounts on theatre tickets and services and TBA professional development programs, inside information on auditions and job notices and access to TBA’s group health insurance plan. [For more information, go to www.theatrebayarea.org]
About Theatre Bay Area:
Theatre Bay Area (TBA) is a nonprofit member service organization whose
mission is to unite, advance, and strengthen an active Bay Area theatre
community. Founded in 1976 by a group of theatre workers, TBA has more
than 350 company members and nearly 3,000 individual members, and has
a service region extending north to Fort Bragg, south to Salinas and
east to the Sierra Foothills. TBA’s services include ticketing,
communications, professional development, audience development, and
the facilitation of cooperative ventures such as the Community Box Office
Network. TBA’s half-price ticket programs, TIX Bay Area and TIX
By Mail (TBM), provide access to hundreds of performing arts events
for thousands of art lovers who cannot afford full-price tickets. The
monthly magazine Theatre Bay Area (formerly Callboard), is the central
source of information for and about Bay Area theatre industry. A monthly
online newsletter, Management Memo, provides up-to-date information
on management, fund-raising and promotional opportunities at the local,
state, and federal level to our company managers and decision-makers,
and the TBA website provides the most complete listing of performing
arts events each month. TBA also provides professional training seminars,
regional auditions, community relations, grassroots advocacy, and a
variety of other services for both individual artists and theatre and
dance companies.
# # # # #
CALENDAR EDITORS, PLEASE NOTE:
WHAT: Theatre Bay Area Magazine Launch Party!
A celebration of the new look and name of
the magazine formerly known as Callboard
WHEN: Thursday, January 8, 2004, 4-6pm
WHERE: Limelight Bookstore, 1803 Market Street, San Francisco
Free and open to the public
