The Audience Database: Know your audience. Grow your audience.
The Audience Database is one of the largest and most comprehensive collective audience databases in the country. Now registering 1.8 million households drawn from 80+ participating arts and culture groups, the resource is open to all Bay Area arts nonprofits, helping them to cut costs and market and fundraise more effectively.
Is the Audience Database for you?
What is the Audience Database?
The Audience Database is a cooperative cloud-based patron database for the whole Bay Area.
The Audience Database allows the Bay Area arts community to:
- Simplify mailing list exchanges
- Build targeted lists of arts consumers for marketing and fundraising campaigns
- Share data hygiene expenses
- Examine consumer behavior through comparative market analysis
Check out our slideshow from the 2015 TBA Annual Conference session on the Audience Database. It goes over these features in more detail and includes a worksheet where you can calculate your Return on Investment.
Who can use the Audience Database?
We welcome nonprofit performing arts organizations of all disciplines, including dance, theatre and music, as well as art galleries, museums, cultural institutions, literary organizations and more.
Who else is participating?
Our members include American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Marin Theatre Company, Oregon Shakespeare Festival, SF Ballet, ODC, SF Symphony, SF Opera, SF Jazz Center, SF MOMA, Fine Arts Museums of San Francisco, The Asian Art Museum, SF International Film Festival and many more—including young, innovative companies such as the Cutting Ball Theater and The Crucible.
How can I join?
Usage of The Audience Database is purchased through our online store and last for one year starting July 1, 2015. To pay your usage fee, click on your budget size below.
If you are a company member of Theatre Bay Area, be sure to login to see your discounted pricing reflected.
Once your purchase is complete, you will be asked to fill out TRG's New Member Survey and a Processing Acknowledgement Form to allow TRG to run your data through the National Change of Address Registry.
Note that it takes a couple of months to set up access. Organizations must purchase the Audience Database by May 14 to be active in the Audience Database by June 22. Organizations purchasing after that (but before July 19) will be active by September 19.
Marketing Resources Manager
(415) 430-1140 x*15.