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Audience Database
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The Audience Database: Know your audience. Grow your audience.

The Audience Database
is one of the largest and most comprehensive collective audience databases in the country. Now registering 1.5 million households drawn from 75+ participating arts and culture groups, the resource is open to all Bay Area arts nonprofits, helping them to cut costs and market and fundraise more effectively.

Is the Audience Database for you?

What is the Audience Database?
The Audience Database is a cooperative cloud-based patron database for the whole Bay Area.

The Audience Database allows the Bay Area arts community to:

- Simplify mailing list exchanges
- Build targeted lists of arts consumers for marketing and fundraising campaigns
- Share data hygiene expenses
- Examine consumer behavior through comparative market analysis

Check out our slideshow from the 2015 TBA Annual Conference session on the Audience Database. It goes over these features in more detail and includes a worksheet where you can calculate your Return on Investment.

Who can use the Audience Database?
We welcome arts and culture producers, presenters and educational institutions of all disciplines, including dance, theatre and music, as well as art galleries, museums, cultural institutions, literary organizations and more.

Who else is participating?
Our 90 users include American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Marin Theatre Company, Oregon Shakespeare Festival, SF Ballet, ODC, SF Symphony, SF Opera, California Academy of Sciences, SF MOMA, Fine Arts Museums of San Francisco, Asian Art Museum, and many more
including young, innovative companies such as the The Cutting Ball Theater and The Crucible. See a full list of participating companies here.

How can I join?
Usage of the Audience Database is purchased through our online store and lasts for one year starting July 1, 2016. To pay your usage fee, click on your budget size below. 

Company Budget Size Annual Non-Profit Usage Fee Theatre Bay Area Non-Profit Company Member
Annual Usage Fee
$250K or Less $250 $212.50
$250K - $1M $350 $297.50
$1M - $3M $600 $510
$3M - $12M $1000 $850
$12M - $29M $2000 $1700
$29M or More $3000 $2550

If you are a company member of Theatre Bay Area, be sure to log in to see your discounted pricing reflected.

Once your purchase is complete, new organizations will be asked to fill out TRG's New Member Survey and a Processing Acknowledgement Form to allow TRG to run your data through the National Change of Address Registry. It takes a couple of months in the system to get fully set up, so new organizations will have complete access by August 30. 

Can I join before July?
Organizations wanting to join before July 1, 2016 can get access for half-price until then. To take advantage of the half-year rate use the discount code "ADSpring" when ordering. New organizations must pay to participate in the Audience Database by April 1, 2016 to be fully active in the system by June 1, 2016.

Learn more: How does this work, and who is TRG?

Alan Kline
Marketing Resources Manager
(415) 430-1140 x*15