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Audience Database
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The Audience Database: Know
 your audienceGrow your audience.

The Audience Database
(formerly the Big List/Bay Area Arts and Cultural Census) is one of the largest and most comprehensive collective audience databases in the country. Now registering 1.8 million households drawn from 90+ participating arts and culture groups, the resource is open to all Bay Area arts nonprofits, helping them to cut costs and market more effectively.

In 2013, the Bay Area community originated and shared more list trades than any other community in the country. The Audience Database expanded the reach of local companies and
enabled them to build targeted lists of arts consumers for marketing and fundraising campaigns.

Is the Audience Database for you? Read on to find out:

What is the Audience Database?
The Audience Database is a cloud-based patron database for the Bay Area. It was developed as part of a national initiative for community-wide cultivation of arts patrons.

The Audience Database allows the Bay Area arts community to:

- Simplify mailing list exchanges
- Build targeted lists of arts consumers for marketing and fundraising campaigns
- Share data hygiene expenses
- Examine consumer behavior through comparative market analysis

Who can use the Audience Database?
We welcome nonprofit arts organizations of all disciplines, including dance, theatre and music, as well as art galleries, museums, cultural institutions, literary organizations and more.

Who else is participating?
Our members include SF Ballet, SF Symphony, SF Opera, the new SF Jazz Center, SF MOMA, DeYoung Museums, Oakland Museum of California, YBCA, ODC, Joe Goode, American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Oregon Shakespeare Festival, SF International Film Festival and many more
including young, innovative companies such as the Cutting Ball Theater and Killing My Lobster.

When can I join?
Currently The Audience Database is in the process of migration to its new system. We ask organizations new to The Audience Database to wait until May 2015 for the latest on pricing and join dates for system access in June 2015. If you would like the updated info as soon as we have it, please email Alan Kline at

Learn more: How does this work, and who is TRG?


Alan Kline

Marketing Resources Manager

(415) 430-1140 x*15.