The Audience Database: Know your audience. Grow your audience.
The Audience Database (formerly The Big List/Bay Area Arts and Cultural Census) is one of the largest and most comprehensive collective audience databases in the country. Now registering 1.8 million households drawn from 90+ participating arts and culture groups, the resource is open to all Bay Area arts nonprofits, helping them to cut costs and market more effectively.
In 2013, the Bay Area community originated and shared more list trades than any other community in the country. The Audience Database expanded the reach of local companies and enabled them to build targeted lists of arts consumers for marketing and fundraising campaigns.
Is The Audience Database for you? Read on to find out:
What is The Audience Database?
The Audience Database is a cloud-based patron database for the Bay Area. It was developed as part of a national initiative for community-wide cultivation of arts patrons.
The Audience Database allows the Bay Area arts community to:
- Simplify mailing list exchanges
- Build targeted lists of arts consumers for marketing and fundraising campaigns
- Share data hygiene expenses
- Examine consumer behavior through comparative market analysis
Who can use The Audience Database?
We welcome nonprofit arts organizations of all disciplines, including dance, theatre and music, as well as art galleries, museums, cultural institutions, literary organizations and more.
Who else is participating?
Our members include SF Ballet, SF Symphony, SF Opera, the new SF Jazz Center, SF MOMA, DeYoung Museums, Oakland Museum of California, YBCA, ODC, Joe Goode, American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Oregon Shakespeare Festival, SF International Film Festival and many more—including young, innovative companies such as The Cutting Ball Theater and Killing My Lobster.
How much does it cost?
Pricing is per year, based on the size of the company's annual budget:
Company Budget / Annual Price
Below $250K / $150 per year - Purchase
$250k-$1m / $250 per year - Purchase
$1m to $3m / $350 per year - Purchase
$3m-up / $400 per year - Purchase
All active Audience Database users can also sign up for eMerge Essentials for $1000 per year.
When can I start?
Any time! However, dates do matter.
When you join, you will be asked to submit your data. Your data will then either be processed at no cost on the next TRG Free Processing Date (schedule below), and go live on the system approximately three weeks later, or - if you're facing a deadline - you can pay $150 for your data to be processed on a date of your choosing; it will go live on the system approximately three weeks after date of payment.
TRG Free New Member Processing Dates:
Friday, June 6, 2014
Friday, August 1, 2014
Friday, October 3, 2014
Friday November 28, 2014
Please note: All data submitted must match TRG submission fields exactly. We recommend strongly that you get your data in early, to allow time to address any issues that may arise.
Learn more: How does this work, and what is eMerge Essentials?
Marketing Resources Coordinator
(415) 430-1140 x*15.