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Audience Database
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The Audience Database: Know your audience. Grow your audience.

The Audience Database
is one of the largest and most comprehensive collective audience databases in the country. Now registering 1.5 million households drawn from 80+ participating arts and culture groups, the resource is open to all Bay Area arts nonprofits, helping them to cut costs and market and fundraise more effectively.

Is the Audience Database for you?

What is the Audience Database?
The Audience Database is a cooperative cloud-based patron database for the whole Bay Area.

The Audience Database allows the Bay Area arts community to:

- Simplify mailing list exchanges
- Build targeted lists of arts consumers for marketing and fundraising campaigns
- Share data hygiene expenses
- Examine consumer behavior through comparative market analysis

Check out our slideshow from the 2015 TBA Annual Conference session on the Audience Database. It goes over these features in more detail and includes a worksheet where you can calculate your Return on Investment.

Who can use the Audience Database?

We welcome nonprofit performing arts organizations of all disciplines, including dance, theatre and music, as well as art galleries, museums, cultural institutions, literary organizations and more.

Who else is participating?
Our users include American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Marin Theatre Company, Oregon Shakespeare Festival, SF Ballet, ODC, SF Symphony, SF Opera, California Academy of Sciences, SF MOMA, Fine Arts Museums of San Francisco, Asian Art Museum, and many more
including young, innovative companies such as the The Cutting Ball Theater and The Crucible. See a full list of participating companies here.

How can I join?
Usage of the Audience Database is purchased through our online store and last for one year starting July 1, 2015. To pay your usage fee, click on your budget size below. 

Company Budget Size Annual Usage Fee Theatre Bay Area Company
Member Annual Usage Fee
$250K or Less $250 $212.50
$250K - $1M $350 $297.50
$1M - $3M $600 $510
$3M - $12M $1000 $850
$12M - $29M $2000 $1700
$29M or More $3000 $2550

If you are a company member of Theatre Bay Area, be sure to log in to see your discounted pricing reflected.

Once your purchase is complete, you will be asked to fill out TRG's New Member Survey and a Processing Acknowledgement Form to allow TRG to run your data through the National Change of Address Registry.

Note that it takes a couple of months to set up initial access. New organizations must pay to participate in the Audience Database by September 30 and submit their login information to be active in the system by December 3. After that, users submitting by January 29, 2016 will be active by March 21, 2016.

Learn more: How does this work, and who is TRG?

Alan Kline
Marketing Resources Manager
(415) 430-1140 x*15