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Audience Database
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Up to 43% of residents in a San Francisco zip code have participated in an arts/culture program

28% of unique households are multi-buyers appearing across 2/more organizations' contact lists

43% of Bay Area arts and culture consumers are baby boomers


Know your audience. Grow your audience.

The Audience Database is one of the largest and most comprehensive collective audience databases in the country. Registering 1.4 million households drawn from 75+ participating arts and culture groups, this resource developed with TRG Arts' national Data Center is open to all Bay Area arts and cultural nonprofits, helping to cut campaign costs and market and fundraise more effectively.

Participating producers, presenters and educational institutions come from all disciplines, including dance, music, museums, art galleries, historical associations, literary organizations, film societies, advocacy groups and of course theatre!

The Audience Database is a cooperative cloud-based patron database that allows users from the whole Bay Area community network to:

- Target arts consumers for marketing and fundraising campaigns
- Access patron behavior
- Run comparative market analysis
- Simplify mailing list exchanges
- Share data hygiene expenses

Who else is participating?
Since the Bay Area network launch (known previously as Bay Area Arts & Culture Census or Big List), our longstanding community users have included SF Opera, California Academy of Sciences, SF MOMA, Fine Arts Museums of San Francisco, Asian Art Museum, San Francisco Arts Institute, SF Symphony, San Francisco Green Film Festival, Center for the Art of Translation, SF Ballet, ODC, American Conservatory Theater, Berkeley Repertory Theatre, TheatreWorks, Marin Theatre Company, and Oregon Shakespeare Festival
as well as young, innovative companies such as the The Cutting Ball Theater and The Crucible. See a full list of participating companies here.

How can I join?
Joining the Audience Database is through an annual usage fee on an October fiscal cycle which grants access to TRG's Data Center for the full year. To enroll, click on your budget size below. 

Company Budget Size Annual Non-Profit Usage Fee Theatre Bay Area Non-Profit Company Member
Annual Usage Fee
$250K or Less $315 $270
$250K - $1M $440 $370
$1M - $3M $750 $640
$3M - $12M $1565 $1330
$12M - $29M $2500 $2125
$29M or More $3750 $3190

If you are a company member of Theatre Bay Area, be sure to log in to see your discounted pricing reflected.

Once your purchase is complete, first-time users will be asked to fill out TRG's New Member Survey and the U.S. Post Office Processing Acknowledgement Form to allow your data to be run through the National Change of Address Registry. It takes two months to get full access, so new organizations that join by September 30 will receive complete access by December 2. 

Get into detail: How does this work?


Contact Laura Ng, Marketing Associate, or call (415) 430-1140, ext. *15.